Beirut Liquor Live Event… Exit Interviews…

Liquor live events attract visitors who are passionate to explore and discover new brands, distilleries, ingredients, and tastes. Identifying visitors’ impressions and experiences is indispensable to understand event worthiness, reflection on participating brand offerings, category appeal, and performance. A renowned player in the spirits sector teamed up with Xploresearch to conduct exit interviews with WhiskyLive event visitors through a 5 min interview upon visitors’ event exit. The study collected insights on 1) the levels of participation and interaction with attending bars, lounges, and classes, 2) experiences with tasted brands, and 3) purchasing habits at event. The results, together with the findings outcome towards current likeability and participation intent for the next event, serve our client to accommodate to participants’ experiences and aspirations to keep impressing visitors at the next event!