Taking Real Estate forward…

With the UAE an active real estate hub; XploResearch team was commissioned to explore overall residents’ and investors’ interests and real estate needs. Online focus groups and in-depth interviews shed light on the usage of real estate portals to understand market gaps and needs in this respect. The study brought forward client brand consumer perceptions vs. competition as well as communication touchpoints of interest to lift up the brand and pursue a communication strategy that effectively reaches  a wide consumer base.